FInal 1 stretched
“Transition Zone” As shoppers enter the store they are faced with a mannequin display set against an open trellis. The trellis signifies the boundaries of the “Transition Zone”. Behavioral studies show that shoppers need a transition zone at the front of the store to shift from “walking mode” to “shopping mode”. “Art Piece Display Unit” Upon passing the “Transition Zone” shoppers can start browsing the select merchandise showcased in the multi-functional display unit. The display unit doubles as both a sculptural and a functional piece with multi level shelving for accessories & tops, hanging rods for clothing, and mirrors for shoppers’ convenience. “Plush Tufted Velvet” The Art Piece Display Unit is set against a backdrop of floating tufted red velvet walls backlit from behind. The red velvet not only adds some softness but also improves acoustical performance in the store. It also reinforces the idea that “jewels” (i.e. merchandise) are displayed and provides a luxurious feel to the store.
FInal 2 stretched
“Accent Lighting” Various forms and scales of lighting are used throughout the store. Dramatic domes encompassing sparkling chandeliers are repeated in the Central Area. Surface mounted lighting sprinkled throughout provide a variation in color. Pendant & track lighting are used to highlight key areas. Cove and backlighting are also used to create drama. “Cubic Display Wall” Another artistic display element is located at the back of the store. This wall serves a dual purpose-on the one hand as a highlighted display area for merchandise, and on the other hand as a divider and a visual separator between the retail area and the fitting rooms and storage area beyond.
FInal 3 stretched